Haier Group, a major home electrical appliance maker in China, is expected to become the country's largest independent property brand holder, said Haier chairwoman Yang Mianmian Sunday in the port city of east China's Shandong Province.

Yang noted that Haier will hopefully realize 100 billion yuan (about 12 billion US dollars) of global sales this year, and the "Haier" brand will be China's largest independent intellectual property brand.

Haier, based on Qingdao refrigerator factory, has undergone brand establishment, expansion and innovation in the past two decades, said Yang at the 20th anniversary of Haier Group.

Yang owed Haier's achievements to its scale advantage spurred by competition, which had enabled Haier to have a 34-percent shareof China's home electrical appliance market.

The 20-year old Haier has built a network composed of design, manufacturing, sales and service, with 18 design centers, 10 industrial parks, 30 overseas factories and manufacturing bases, 58,800 sales offices, and 96 product group categories around the world.

Haier was tinted with global elements by entering the largest 10 home appliances chain stores in the United States, top five home electrical appliance chain stores in five major European nations and top ten chain stores in Japan.

Source: Xinhua