Recently, the People's Daily Online launched an international competition to design a mascot for the website and started collecting cartoon images that best represent its characteristics.

The mascot design competition aims to bring the People's Daily Online closer to netizens, and establish a popular brand image for the website. Famous domestic art and design experts have been invited to sit on the evaluation panel, and Wu Guanying, a professor from the Academy of Arts & Design at Tsinghua University and the key designer of Beijing Olympic Mascots Fuwa and Beijing Paralympics Mascot Fu Niu Lele, will be the panel's director.

The official competition website is http://jxw.people.com.cn. Netizens can submit their design online before August 31; the final winning design will be announced in October. During the competition period, experts will leave their comments online and finalize the evaluation. First prize will be 10,000 yuan.

By People's Daily Online

http://paper.people.com.cn/rmrb/html/2009-06/23/content_280445.htm